Retail Bag Design

Retail Bag Design: Isabella Strull

Date: 1-12-17

1. How do you believe your design relates to the corporate Identity of your company?

My design relates to the corporate identity of the company because the front and back of my bag is one solid color, like the actual Nordstrom bag and the word Nordstrom is in white, like the actual bag.

1. How does your bag portray the “holiday”?

In using a plaid pattern and Snowflake accents, the holiday appeal is brought to the bag, without using the traditional red and green color scheme on the front, but then incorporating a deep red on the inside of the bag.

1. Do you think that the company you designed for would really use your bag? Why or why not?

I think this company would use my bag because the front is as simple as theirs but with a holiday flare, and the plaid on the side and the bottom is a nice touch that emphasizes that it is a special limited time bag.

1. What makes your bag Unique and Different?

My bag is unique because the design I used that goes from the front to the side looks good on the solid navy and the plaid design and the inside is a different color but it complements the front.

1. Describe the process in which you took to create the bag? (From beginning to end)

First I found the snowflake design that I wanted to use and then tried to find a company that would work with it. When I found Nordstrom I realized I wanted to keep the simplicity of the solid color on the front with the plain Nordstrom logo. When I decided to change the main color of the bag, I wanted something to make it pop without taking about from the plain design. The plaid features on the sides and bottom does that very well, while not taking over the entire design of the bag. Since the majority of the outside of the bag is different shades of blue, I wanted to be simple as well, but not blue. The holiday season has a common color scheme of red and green and sticking to the prime colors, I chose red for the interior.